《國際商務：案例、閱讀材料和練習集》的推出代表一次拉近距離的本土化嘗試。本書注重站在中國學者和商務人士的角度來看待眾多國際商務問題，而不是簡單附庸西方觀點。商務特徵決定國際商務是一場瀰漫全球的沒有硝煙、永不結束的戰爭，因此本書以始終保持清醒的態度並提供獨特體驗來分析眾多中國企業在國際商務中的地位和利益得失。《國際商務：案例、閱讀材料和練習集》中除收錄大量高典型性、高相關性等新案例之外，每章設計有大量的線上練習、延伸閱讀和思考題目並附答案。
目錄
PART ONE Amazing Introduction and Overview ………. (1)
CHAPTER 1 Amazing Introduction and Globalization ……… (3)
I. WHO
Discussion
Case: Senior VP- the Glass Ceiling of a Chinese in World Top TNCs
Reading Material: International Business Career Requirement
II. WHERE
Reading Material: Diversified International Market: Middle East
III. WHAT
Case: Export 「Air」-China Carbon Market (2013)
IV. HOW
Extended Reading
V. WHY
Extended Reading
PART TWO Country Difference ……………… (13)
CHAPTER 2 National Differences in Political Economy …….. (15)
Case: Fight Between Dragon and Elephant (2012)
Extension Case: Huawei Exit USA Forever (2013)
Case: Ecuador Confiscated 99% Oil Profit of Foreign Companies
Extension Case: Grey Customs Clearance Leads Chinese Businesspeople to Bankrupt(2009)
Case: TCM Firm Tries to Survive EU Ban (2011)
CHAPTER 3 Difference in Culture …………….. (23)
Case: Gay Wife of Iceland’s Female Prime Minister Visits Beijing (2013)
& Saudi Arabia Bans 「Gays,Tom-boys」from Schools (2012)
Case: 「Happy Life」of Norway Mass Killer (2011)
Extended Reading: Geert Hofstede Cultural Dimensions Fact or Farce?
International Success Tips: Business Meeting Gifts
CHAPTER 4 Ethics in International Business ………… (29)
Case: Underlying Rules of TNCs:
—Bribery Scandals: GSK (2013) VS Siemens (2008)
Extended Reading: What Is a Country’s 「Corruption Perception Index」(CPI) ?
Case: Deadline of Global Tax Heavens (2010)
Extension Case: Foreign Account Tax Compliance Act (FATCA) 2014 (肥貓法)
Case: Monsato: GMO Monopoly Worldwide
Case: Coca-Cola Has Donated More Than ＄ 3. 2 Million to Defeat GMO Labeling: Boy-
cott the Soda Empire (2014)
Case: Over Two Million UK Public Sector Workers Strike (2011)
Case: Thailand’s ＄ 7 Billion Global Seafood Industry Runs on Brutal Slave Labor (2014)
PART THREE The Global Trade and Investment Environment .. (47)
CHAPTER 5 International Trade Theory ………….. (49)
Case: New Mercantilism?
Case: Financial Arbitrage Via Hong Kong/ China Trade Is Expanding (2016)
CHAPTER 6 The Political Economy of International Trade …… (52)
Case: Zero-Tariff Plan by USA (2002)
Case: Sino-African Trade & Investment Boom
Case: Farmers Defend Controversial EU Subsidies (2010-2013)
Extended Reading: Is JP Morgan a Farmer?
Case: Esquel Search Import Quotas Worldwide
CHAPTER 7 Foreign Direct Investment …………… (58)
Case: From JV to Whole-Owned Subsidiary ( 2002)
Case: Shanghai Auto M&A Ssangyong Motor Korea (2009) —4000 million Loss
Case: CFIUS-Foe of Chinese TNCs (2012)
Case: CHALCO M&A Rio Rinto : Failure and Lessons
Extended Reading: Rio Tinto Espionage Case
Case: FDI & OFDI of China (2013)
CHAPTER 8 Regional Economic Integration …………. (65)
Case: Shanghai FTZ (2013)
Extended Reading: China- ASEAN FTA (2010)
Extended Reading: CEPA (2003)
PART FOUR The Global Monetary System ………… (69)
CHAPTER 9 The Foreign Exchange Market …………. (71)
Case: Samsung Hedging Strategy Technical Analyst (2012)
Case: Soros Attack JPY (2013),HKD (2007) & GBP (1992)
Extended Reading: Linked Exchange Rate System in Hong Kong
CHAPTER 10 The International Monetary System ………. (76)
Case: IMF Does More Harm than Good? (2014)
Extension Case: BRICs Set Up its Own IMF? (2014)
Case: New Reserve Currency to Challenge the Dollar (2011)
Case: RMB to Be Third Largest International Currency by 2020 (2014)
Case: ＄ 4 Trillion International Reserves Dilemma (2014)
Case: Chinese Grandma: GoldRollercoaster ( 2013-2014)
CHAPTER 11 The Global Capital Market ………….. (83)
Case: China’s Banking Pick Up Strategic Investors (2005&2011)
Case: Alibaba Listing—The Largest IPO in USA (2014)
Extension Case: LDK listing in USA and Bankruptcy (2013)
Case: KODA ( Knock Out Discount Accumulator) 累積期權
—the Billionaire Killer
PART FIVE The Strategy and Structure of International Business…………………………… (91)
CHAPTER 12 The Strategy of International Business ……… (93)
Case: Huawei Tunes Strategy to Stay Ahead in Europe (2013)
Case: Haier: Innovation and Globalization Strategy (2005)
Case: How did Lenovo Become the World’s Biggest Computer Company? (2013)
CHAPTER 13 The Structure of International Business …….. (99)
Case: Dual-Structure of TNCs in China: Conflicts and Dilemma
Case: Matrix : From the Best to Give-up
Extended Reading: GIE (Global Integrated Enterprise)
—Discuss How IMB Saved 45 Million USD
Extended Reading Book: Who Says Elephants Can’t Dance?
CHAPTER 14 Entry Strategy and Alliance …………. (104)
Case: Airline Alliance
Case: McDonald & KFC
Extended Reading: Franchising
PART SIX International Business Operations ……….. (109)
CHAPTER 15 Exporting,Importing and Countertrade …….. (111)
Case: China Restart Barter Trade of Petroleum (2007)
Case: China Factories Suffered from Export Fall (2014)
Extended Reading: Tax Refund in China
Extended Reading: Export Hands-on Experiences
International Success Tip: Specimen Copy of Agreement
CHAPTER 16 Global Production,Outsourcing and Logistics ….. (121)
Case: Wal-mart: Keys to Successful Supply Chain Management
Extended Reading: Virtual Enterprise
CHAPTER 17 Global Marketing and R&D …………. (125)
Case: Suppliers & Channel: Win-win or Zero-sum?
Case: The Rebel of Nokia Channel Members (2011)
Case: Fantastic Price Escalation (2014)
Case: Carrefour Exited Worldwide?
International Success Tips: The International Takeoff of New Products:
—the Role of Economics,Culture and Country Innovativeness
CHAPTER 18 Global Human Resource Management …….. (130)
Case: Expatriate Failure: Time to Abandon?
Case: Dell Executives Flee to Lenovo (2013)
CHAPTER 19 Accounting in the International Business ……. (133)
Case : Lever Temptation Regulatory Indulgence:
—Wall Street Fall on His Hands (2008)
Case: Enron Scandal (2001): Audit Failure
Case: BP: From Oil Spilling to Financial Reform Killing (2010)
Case: Ernst & Young Caught in Tax Evasion ( 2013)
Case: Entrepreneur Accused of Biggest-Ever Tax Scam (2013)
—Telecom Investor Charged with Failing to Pay ＄ 200 Million
CHAPTER 20 Financial Management in the International Business .. (144)
Case: What’s Going Wrong at Sears Now? (2014)
Extended Reading: Corporate Finance and Career Requirements
